Biography For Artist

Name: King J
Age: 19
First Album: Born 'N' Bred
Record Label: Tri Angle
First Hit Single: Day 'N' Nite
D.O.B: 13th February  1997, Brooklyn New York
Inspirations: J Cole, Jay Z and Drake

Background Story: Jacob (King J) was born and grew up in Brooklyn. He was raised by a young single mother and quickly in his youth got involved in gangs and drugs. At the age of 15 his best friend was shot while jumping in front of a bullet that was meant for Jacob and as a result died. Jacob took up his friends passion of music an decided to pursue a career in honour of his best friend.

Music Video Ideas

Prodigy- Breathe: https://www.youtube.com/watch?v=rmHDhAohJlQ (electronic)

Prodigy- Firestarter: 
Prodigy- Firestarter: Prodigy- Firestarter: https://www.youtube.com/watch?v=wmin5WkOuPw (electronic)

Skepta- Amnesia: 
Skepta- Amnesia: Skepta- Amnesia: https://www.youtube.com/watch?v=l_70a_tFddQ (hip hop/grime)

Wiley- Can you hear me: 
Wiley- Can you hear me: Wiley- Can you hear me: https://www.youtube.com/watch?v=TbQaCCb_Gzc (hip hop/grime)

Drake- Find your love: 
Drake- Find your love: Drake- Find your love: https://www.youtube.com/watch?v=Xyv4Bjja8yc (rap/ hip hop)

Kid Cudi- Day 'n' nite: 
Kid Cudi- Day 'n' nite: Kid Cudi- Day 'n' nite: https://www.youtube.com/watch?v=VrDfSZ_6f4U (hip hop)

Black Eyed Peas- I gotta feeling: 
Black Eyed Peas- I gotta feeling: Black Eyed Peas- I gotta feeling: https://www.youtube.com/watch?v=uSD4vsh1zDA (hip hop/pop)

Sean Kingston- Fire burning: 
Sean Kingston- Fire burning: Sean Kingston- Fire burning: https://www.youtube.com/watch?v=YkyhvCdJ_vM (hip hop/rap)

Rolling Stones- Paint it black: 
Rolling Stones- Paint it black: https://www.youtube.com/watch?v=O4irXQhgMqg (rock)

Lenny Kravitz- Fly Away: https://www.youtube.com/watch?v=EvuL5jyCHOw (rock)
Lenny Kravitz- Fly Away: https://www.youtube.com/watch?v=EvuL5jyCHOw (rock)

Music Video Analysis- Rock

The music video I will be analysing will be Red Hot Chili Peppers- Under The Bridge. The music video consists of a lot of bright colours as well as the artist playing their instruments in the music video. The video features a lot of moving images blending together. This includes a clip where one of the artist is running which shows a close up of his face in the background. The theme of showing the artists playing there instruments is very common in rock songs as well as showing the artist lip syncing the lyrics of the song.


The location of the song differs, going from the middle of know where to walking down the street to in front of a green screen showing a starry night. the location as well as changing images and background images in the background transparent gives the music video a very trippy feeling.

This is an example of the use of overlaying moving images.

Music Video Analysis- Grime

 The music video I have chosen to analysis is 67 ft Giggs - Lets Lurk. Grime music videos are usually very similar in that they are low budget and include a lot of flashing imagery as well as close ups and mid shots. The clothing used in the music video are usually hoodies as well as jogging bottoms or jeans, they are also shown with a lot of gold jewellery. The music video mostly consists of the different members of the group lip singing the song. While doing so they also show off a variety of hand signs.

The setting of the music video is a street which also filmed during the dark. this is done to give off a more rebellious feel to the music video. As well as showing a street, the music video often goes off to show their tours. The music video also goes onto feature police cars which once again goes with their rebellious nature. The budget overall is very low as seen by the setting used as well as how its shot, camera angles, editing etc. The camera follows the artists around lot, moving toward and away while also often looking up to artists to make them look bigger and more important. As well as a lot of movement involving the camera an affect is used which slows down and stutters, a lot like a lens flair effect.

Music Video Analysis- Hip Hop/Rap

The example I will be using is J. Cole - She Knows ft. Amber Coffman, Cults. The music video itself shows a clear narrative which is unusual in this style of music. The shots used in the music video are well taken as well as showing a variety of different shots. Shots used include close ups, over the shoulder shots and two shots as well as an establishing shot used at the begging of the music video. The music video doesn't not conform to the usual Hip Hop/Rap music video which is usually simplistic in its nature as well as will often just feature . The music video also follows a strong narrative of a young boy enjoying his youth who stumbles upon his mother cheating on his father. As a result of this he takes his frustration on his close friend.                                                                     



As a group we have looked at the music video as possible inspiration for a narrative style music video. We thought that the selection of shots were interesting and also that its is shot in a way where the video looks like a scene from a film.

My second example of a Hip Hop/Rap Music video is Kid Cudi- Day 'N' Nite. I have chose to analyse this as we have talked about this song a lot and are contemplating whether or not we should do a music video for this song. The music features a combination of filmed as well as animations and drawings to make the video more visually appealing. The music video is very simple and bland however with the implemented animations and drawings it makes the video more interesting. The music video features a lot of close ups as the faces of the people are defaced and turned into something else using the animations.