Digipak Planning 6

I have finished the social network section of the digipak. The social media sites I chose are Facebook,Instagram, Twitter and Snapchat. this was because these are the most popular social networks. I have used the name of the artist as the account name as its easily recognisable. The style and layout is similar to the tour dates part where there is a black border around the main image.

Digipak Planning 5

I have now completed my next section of the digipak involving the tour dates. I chose not to many dates so that it fits better onto the page as well as being a new artist so he wont have enough influence to prompt a bigger tour. For the next section I will be doing a page dedicated the social networks of the artist, this is done so that they can keep up to date with him and any projects he Is working on.

                                                                                                                                                        

Digipak Planning 4

I have finished the design of both CD's. I positioned the text slanted to the side and fairly small but not to small where it wouldn't be visible.

I am now moving onto the other panels, I have decided to do one consisting of the artists tour dates. For inspiration I have looked at other artists such as Drake's 'Boy Meets World Tour'.

Animatics

This is the animatic that Ghanshyam made. An animatic consists of a story board that is then put onto an editing software and run in time with music. This gives the viewer an idea on what is going on during each part of the song.

Pitch

 This is the pitch for our artist that we all worked on.

 

Digipak Planning 3

I am now finishing my digipak cover. I have decided to edit the photo by playing around with the brightness and contrast of the photo. The design I am going for is fairly over saturated and bright.

 I am now moving onto the design for the two CD's, one which consists of the songs and the other of extras. The design I am going for will be simplistic like the cover, simply consisting of an image and text. The font I will use will be the same as the cover, 'Beyond The Mountain'. I will play around with the positioning of the text as its very important.

Digipak Planning 2

I have now begin looking at possible fonts for the digipak as well as selecting possible candidates for photos. Although we decided not to use the same photos as the cover, some photos turned out really well so it was expected that we may use similar photos. After looking at photos I decided to use this as the front cover.

The fonts were difficult to choose as I didn't want one that looked to grimy or graffiti as that looks tacky and doesn't suit the conventions of rap however a font that is to curly or perceived as fancy also doesn't suit the conventions, The font that I have decided to use is 'Beyond The Mountains'.

Digipak Planning 1

While planning for my digipak I looked at a variety of other digipak's such as other students as well as Rap/RnB artists such as Eminem. Although I have drew a plan I decided early on that I wouldn't follow it and use other peoples work as inspiration. This is due to the fact that time was short and I dint have enough time to plan the digipak again so I had to start doing it.

Filming 2

For the next bunch of shots we filmed outside with the gang in the background. The gang consisted of myself, Ghanshyam and Ore. We filmed the shot were King J was running away from his past life represented by us as well the shot of Jacob on the phone, we done this to match with the lyrics. The location we used for this was the local fish and chip shop. Filming we fairly well except we had to retake shots due to us laughing or smiling  mid shot.

Filming 1

The first lot of shots we did were for the club scene. We go asked a group of people to help but only a handful came to the final shoot in the end. James and Jacob initially set up the set and me and Ghanshyam made any adjustments. During the shoot Jacob was the main actor, while James and Ghanshyam rotated on using the camera. I was in charge of the locating as well as any necessary props, in this case it was the smoke machine. During the filming the lights were not bright enough due to there being not enough plugs however while packing away we saw that the sofa was covering the plug so if w were to re shoot we would know that we can set up a light there. The smoke added a good atmosphere to the shots although it was frustrating to use as it would constantly cut out. Although when we looked at the shots and the camera and they looked fairly bad once we put them on the computer they looked much better.

Logo Design

Ghanshyam made a selection of different logos that we will use to represent the artist, King J. The logos are strongly representing the theme of wealth as well as the music label, Triangle being that they have rights over him. This is the logo we will be using.

Journal Entry 1

The song we decided to use is Kid Cudi- Day 'N' Nite. We all agreed on the song as we felt we would be able to make a good music video for the specific song. The idea we have is feature both day and night life for our artist, this will include normal day to day life as well as parties and concerts in the night. There will be a strong theme of depression as loneliness as that what we felt it come off as from the lyrics as well as the current events to do with the artist.

Kid Cudi- Day 'N' Nite: https://www.youtube.com/watch?v=VrDfSZ_6f4U

Day 'N' Nite Lyric Analysis

Lyrics

Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
'cause day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
Hold the phone (what, what)
The lonely stoner, Mr. Solo Dolo (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he sees the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him too.
It seems the feelings that she had are through, through
'cause day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
Slow mo (what, what)
When the tempo slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white Nikes (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
'cause day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
At, at, at night

The lyrics follow a common theme of loneliness, drugs/alcohol, love and depression. Important lyrics within the song includes:

I toss and turn, I keep stressing my mind, mind- Unable to rest due to the built up stress of life.

I look for peace but see I don't- Unable to find peace within himself due to

Madness to magnet keeps attracting me- Unable to escape life's problems.

I try to run but see I'm not that fast- He initially thought he could escape but soon realised that its much  more difficult to escape than he first thought.

The lonely stoner seems to free his mind at night- Lonely and on drugs

He's all alone through the day and night- He is alone without friends throughout the day.

The lonely loner- Loneliness

The pain is deep- Struggling and suffering a lot.

The girl he wants don't seem to want him too- The girl he likes doesn't  have the same feelings back.

Artist Analysis- Drake

Aubrey Drake Graham, known as Drake was born October 24 1986, he is a Canadian rapper, singer, songwriter, record producer and actor. Drake was initially recognised as an actor on the television series Degrassi: The Next Generation. To pursue a career in rapping he left the series in 2007 following the release of his debut mix tape, Room for Improvement.

Drake released is first studio album named Thank Me Later in 2010 which debuted as number one in the US Billboard 200 and soon went platinum.

After the release of Nothing Was the Same, Drake started his own label in late 2012 called OVO Sound. OVO Sound has released six albums with two going platinum or higher by the Recording Industry Association of America. On September 30, 2013 Drake became the new global ambassador for the Toronto Raptors, as a result joining the executive committee of the NBA franchise and later being given The Key to the City.

Artist Analysis- J Cole

Jermaine Lamarr Cole known as J.Cole is an American recording artist who was raised in North Carolina. J Cole gained initial recognition after the release of his debut mix tape  'The Come Up' which was released in early 2007

Cole went on to release his debut studio album named 'Cole World: The Sideline Story' which would release in 2011 and debut at number one on the U.S. Billboard 200 and eventually go platinum.

Here are a selection of interesting music videos that J Cole has made:

Location Shots

These are a compilation of different location shots where we took our photos for the digipak. The location we chose was Thamesmead, we chose this location for its 'urban' scenery as well as one of our members, Jacob being familiar with the area. The location features a lot of graffiti as well as 'character' which represents the artist.