Music videos have been around since the 1920s with jazz artists such as Bessie Smith who made short films to accompany popular songs. Music also previously used a live performance when being featured in the music video whereas now they use a version of the song made in the studio.
Bob Dylan
In 1965 Bob Dylan filmed the music video for Subterranean Homesick Blues. This music video was comprised of a man showing the audience cards with specific words and phrases featured in the song. The filming is also done in black and white as there no cameras that filmed in colours back then. The music video is widely credited to be one of the first modern music videos.
1970's
In the 1970's record industries realise the potential that tv shows have as a platform for there music so they begin t use music in tv shows to promotes the songs as well as artists singing them. This is where they focuses on short "promos" which was the early music video which was used instead of live performances of the artist on the TV-stage.
Technical Codes- Cinematography
Cinematography is is the way in which it is filmed as well as the way in which the images are sequenced. In a music video this ma include the camera following someone walking about or dancing.
Technical Codes- Editing
Editing in a music video may include fast cuts as well as a montage of the clip. The pacing of these clips as well as how they transition will establish the mood of the music video. Enhancing the digital effects is done to offer pleasure to its audience, effects may include split screens, colourisation and CGI.
Development of technical codes
The key development of music videos is the video recording process and the way in which the video is edited. High quality colour video tape and portable cameras has enabled pop acts to produce promotional videos. The modern day music videos we see today are based off MTV.
